U.S.VETS PSA Launch

Change for Balance wrote and directed U.S.VETS’s first Public Service Announcement campaign. The PSA was picked up nationally and has proven to be a valuable resource for the organization.

To prepare the organization for the attention from this national campaign, we completely overhauled their website as a first phase of their comprehensive rebranding. Check out usvets.org for more!

“Veterans” and “Homelessness” should never be in the same sentence, and yet, every day, men and women who bravely served our country find themselves either at-risk or actually homeless. This is simply not acceptable.

Founded by veterans to serve veterans, U.S.VETS is the largest non-profit organization with boots on the ground to combat America’s veteran homeless crisis head-on. Our comprehensive approach provides housing, counseling, career and supportive services to help our veterans rebuild and thrive.

All veterans deserve every opportunity to live with dignity and independence.