Change For Balance's film, with the Nature Conservancy and Prince EA, wins Best Brand Film at the 2023 Brand Entertainment Awards
In 2022, with the assist of Change for Balance, environmental nonprofit The Nature Conservancy sought to make a film that would not only address climate change and “eco-anxiety,” but also offer concrete solutions in the fight against climate change. Titled Dear Parents, the short film addresses the dramatic rise in client anxiety among young people, 45% who – according to a global survey of thousands of 16 to 25-year-old's – said their negative feelings impacted their daily lives. Dear Parents is an inspirational video that helps parents have a more positive dialogue with their children about the future of our planet, and reinforces that nature can be the solution. C4B and Prince Ea collaborated with The Nature Conservancy globally, to spread this message of hope and love.
At the 2023 Brand Film Awards, Dear Parents won Best Brand Film.
Released on Earth Day 2022, Dear Parents is a companion piece to Prince EA’s previous viral short Dear Future Generations: Sorry, which has been viewed more than 30 million times on YouTube and more than 100 million times on Facebook. The second installment reminds young people that action is still possible — particularly when it’s motivated by inspiration and hope for the future.